AlUla, Saudi Arabia, April 6, 2025 – The debut of Keinemusik's iconic Kloud event series in Saudi Arabia was a resounding success, drawing fans from across the globe to the stunning UNESCO World Heritage site of AlUla. This landmark event, powered by MDLBEAST, offered attendees an unparalleled fusion of art, culture, and music against the breathtaking backdrop of AlUla’s ancient beauty.
On April 4, 2025, the globally renowned Berlin-based collective, consisting of Adam Port, &ME, and Rampa, brought their signature Kloud experience to the heart of the Middle East. Known for their immersive blend of techno, deep house, afrobeats, and hip-hop influences, Keinemusik’s performance at AlUla marked the first time their Kloud series was hosted in Saudi Arabia, making it an event of historic significance for both music and culture in the region.
Set within the natural beauty of AlUla, where history meets modernity, the event transported guests on a multisensory experience through music and digital art, the likes of which have never been seen in The Kingdom of Saudi Arabia before. Keinemusik's innovative fusion of sounds and visuals captivated the diverse crowd, celebrating a cultural renaissance that is transforming AlUla into one of the region’s most dynamic cultural hubs.
The event also marked a milestone for MDLBEAST, the Middle East's leading entertainment powerhouse, which has been at the forefront of reshaping the region’s music scene. Known for its ambitious events such as XP Music Futures, Soundstorm Festival, Balad Beast, and 1001 festival, MDLBEAST continues to elevate Saudi Arabia’s cultural landscape by bringing world-class performances to new and unexpected destinations.
“We’re incredibly proud of the success of this event,” said Rayan AlRasheed, Director of Operations & Artist Booking at MDLBEAST. “To bring Keinemusik to a place as unique and historic as AlUla is a testament to our mission of blending global entertainment with the rich cultural heritage of the region. The energy here was truly special, and we’re excited to continue our work in making Saudi Arabia a hub for groundbreaking cultural experiences.”
With the success of this event, Keinemusik’s Kloud series has officially left its mark on Saudi Arabia, and AlUla has once again proven its place as a cultural crossroads for global artists and audiences alike.
Set within the natural beauty of AlUla, where history meets modernity, the event transported guests on a multisensory experience through music and digital art, the likes of which have never been seen in The Kingdom of Saudi Arabia before. Keinemusik's innovative fusion of sounds and visuals captivated the diverse crowd, celebrating a cultural renaissance that is transforming AlUla into one of the region’s most dynamic cultural hubs.
The event also marked a milestone for MDLBEAST, the Middle East's leading entertainment powerhouse, which has been at the forefront of reshaping the region’s music scene. Known for its ambitious events such as XP Music Futures, Soundstorm Festival, Balad Beast, and 1001 festival, MDLBEAST continues to elevate Saudi Arabia’s cultural landscape by bringing world-class performances to new and unexpected destinations.
“We’re incredibly proud of the success of this event,” said Rayan AlRasheed, Director of Operations & Artist Booking at MDLBEAST. “To bring Keinemusik to a place as unique and historic as AlUla is a testament to our mission of blending global entertainment with the rich cultural heritage of the region. The energy here was truly special, and we’re excited to continue our work in making Saudi Arabia a hub for groundbreaking cultural experiences.”
With the success of this event, Keinemusik’s Kloud series has officially left its mark on Saudi Arabia, and AlUla has once again proven its place as a cultural crossroads for global artists and audiences alike.
About Keinemusik
Keinemusik is a network with the label as the pulse pumping centre. Driven particularly by the spirit that moves the collective behind the imprint. The spirit to find your own agenda and let nobody get in the way. The spirit of refining House and Techno off the beaten path. Be it within their own tracks, within productions of other sorts or DJ-sets. The spirit of recall value within record- and flyer-artworks and everything intermediate in word and image surrounding releases and parties. And the spirit of diversification – Rampa’s effect-gadget-venture TEILE being one example. Keinemusik’s own booking department ‘Worldwide Dancing Club’, established in 2018, being another.
Keinemusik has been around since 2009. It has been naming an existing friendship and linked interests of five members – four DJs and one graphic designer and painter. A more or less constant count of five releases per year have been released ever since, solely laid down by members of the crew. And a considerable count of label-parties went down, not only in Berlin, but around all international focal points for electronic music. And surely, there’s plenty more where those came from. So see you soon in a record store or on a dancefloor in your area!
About MDLBEAST
MDLBEAST is a pioneering entertainment company redefining the music and live events landscape in the Middle East and beyond. Founded in Saudi Arabia, MDLBEAST is committed to elevating the region's cultural scene through events such as XP Music Futures, Soundstorm Festival, and Balad Beast, venues, MDLBEAST Records, the MDLBEAST Foundation, MDLBEAST Publishing, and MDLBEAST Radio. As a hub for creativity, MDLBEAST amplifies the voices of artists, fosters community connections, and drives cultural dialogue. The company also nurtures emerging talent, providing them with a platform to reach global audiences.
Keinemusik is a network with the label as the pulse pumping centre. Driven particularly by the spirit that moves the collective behind the imprint. The spirit to find your own agenda and let nobody get in the way. The spirit of refining House and Techno off the beaten path. Be it within their own tracks, within productions of other sorts or DJ-sets. The spirit of recall value within record- and flyer-artworks and everything intermediate in word and image surrounding releases and parties. And the spirit of diversification – Rampa’s effect-gadget-venture TEILE being one example. Keinemusik’s own booking department ‘Worldwide Dancing Club’, established in 2018, being another.
Keinemusik has been around since 2009. It has been naming an existing friendship and linked interests of five members – four DJs and one graphic designer and painter. A more or less constant count of five releases per year have been released ever since, solely laid down by members of the crew. And a considerable count of label-parties went down, not only in Berlin, but around all international focal points for electronic music. And surely, there’s plenty more where those came from. So see you soon in a record store or on a dancefloor in your area!
About MDLBEAST
MDLBEAST is a pioneering entertainment company redefining the music and live events landscape in the Middle East and beyond. Founded in Saudi Arabia, MDLBEAST is committed to elevating the region's cultural scene through events such as XP Music Futures, Soundstorm Festival, and Balad Beast, venues, MDLBEAST Records, the MDLBEAST Foundation, MDLBEAST Publishing, and MDLBEAST Radio. As a hub for creativity, MDLBEAST amplifies the voices of artists, fosters community connections, and drives cultural dialogue. The company also nurtures emerging talent, providing them with a platform to reach global audiences.
Media inquiries:
The Media Nanny
Email: MDLBEAST@themediananny.nl
Nidaa Al-Bukhari
MDLBEAST
Email: nidaa.albukhari@mdlbeast.com
The Media Nanny
Email: MDLBEAST@themediananny.nl
Nidaa Al-Bukhari
MDLBEAST
Email: nidaa.albukhari@mdlbeast.com
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